How did a major recording studio, which attracted some of the
biggest names in music, end up being based in a humble town
seven miles outside Manchester? During the 1970s Stockport’s
Strawberry Studios became a by-word for excellence in an era
when ephemeral pop morphed into serious rock and it was all the
dream of one man.
Typical of his generation, Peter Tattersall
had joined bands during the 60s beat boom and worked in many
humdrum jobs to fund his love of music but he found none of them
fulfilling until he was co-opted as a sound engineer. Peter soon
spotted a gap in the market: to find fame and fortune in the
music industry, northern musicians had to decamp to London where
all the major recording studios, manned by stern, clock-watching
fellows in lab coats, were based. What if someone built a great
recording studio in the north? What if that studio was open and
welcoming and the musos could take their time?
Alongside former Mindbenders guitarist Eric Stewart and hit
songwriter Graham Gouldman, Peter started to build his dream. To
test the studio’s equipment Eric co-opted friends Kevin Godley
and Lol Creme and one thing led to another and 10cc were born.
The band would transform Manchester music with chart-topping
success on their own terms and reinvest the profits in their own
studio.
As its fame grew, sceptical music journalists who ventured
north to write about whippets and cloth caps were stunned to
discover cutting edge recording facilities, a warm welcome and a
relaxed atmosphere. In time the likes of Paul McCartney, Neil
Sedaka, Joy Division and The Smiths would all record there
alongside chart-topping novelty acts but the ethos of the
studios never changed.
Peter’s crucial role in the development of Manchester music
cannot be overstated and has long been acknowledged by the likes
of Tony Wilson and the more famous artists he recorded but his
vision has now come full circle with modern day artists
recording whole albums in their bedrooms at their own pace, to
their own rules. Strawberry was the first step along that road.